While it is widely known in independent filmmaking circles that documentary, including hybrid forms such as experimental and animated documentary, is the most marketable of any genre of short works, it can be frequently difficult for nw and emerging filmmakers to understand the best markets to target for works in this genre.
In this marketing case study, filmmaker Caroline Monnet will present three of her short works – IKWE, Warchild, and Tashina – and discuss the marketing opportunities that presented themselves for each of these works. Monica Lowe, Distribution Services Manager for the Winnipeg Film Group, which distributes several of Monnet’s works, will discuss other types of opportunities for documentaries in general, including traditional and newer markets.
Acknowledgments
The Winnipeg Film Group acknoledges the support of the National Film Board of Canada and Film Training Manitoba for this program.
